CTA stands for “call to action.” A CTA is a button or link on a website that prompts the user to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a form.
CTAs are an important feature of a website as they help to guide users through the sales or conversion process and increase the chances of them taking the desired action. CTAs should be prominently displayed on the website and should be clear and concise, with a strong and compelling message.
Some examples of CTAs include:
- “Buy Now” or “Add to Cart” buttons on an e-commerce website
- “Sign Up” or “Join Now” buttons on a subscription-based website
- “Download Now” or “Get Your Free Guide” buttons on a content-based website
Every website has a particular goal and this link allows the site to achieve it without letting the traffic bounce. Traffic bounce represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site and or take a further desired action. Call to action may appear at strategic locations on your website.
CTAs appear in various places on a website, but it takes a very informed website designer to achieve a successful one. For example they can be found in:
Certain sections of a landing page
Pop-ups
Slider copy
Headers
Ads
Purchase pages
Side panels
Footers
Mega menus
Media contents
etc
In summary, CTAs are a must-have feature of a website as they help to guide users through the sales or conversion process and increase the chances of them taking the desired action. When creating a CTA, the goal is to make it as obvious as possible so that the website visitors do not miss it. The most popular use case is on a button. The copy aspect of the call to action should be kept short and explain in clear terms the benefits of completing the action, e.i, why is it necessary they take this action? Giving the text a sense of urgency and making it visually appealing will help you hit your goal faster.
At Servorien Network, we bring to your door steps dynamic websites with the best SEO practice and we take pride in delivering promptly. We specialize in building websites that meet its purpose.
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