Life Plus
E-Commerce Platform & Brand Identity for Health & Wellness Supplements
About
LifePlus Foundation International is an entrepreneurship and empowerment organisation founded by established professionals to train, mentor and financially back people starting their own businesses. Its programmes pair vocational training with a cooperative funding model, aiming to develop African SMEs and create jobs, with agriculture among the sectors it actively supports.
Revenue
+140%Increase in online revenue within the first year after launch.
Subscriptions
65%Of total revenue from recurring supplement subscriptions.
Programs
Tech stack
WordPress
WooCommerce
Elementor
MySQL
PHP
Industry
Website
Life Plus International offers premium, science-backed supplements for holistic wellness. Their products are exceptional — but their digital presence was a generic template that didn't communicate quality, build trust, or convert browsers into loyal subscribers. We transformed their digital presence into a premium wellness destination.
Challenge
The supplement market is saturated with low-quality products and aggressive marketing. Life Plus had premium formulations and rigorous testing — but their website looked like every other generic health store. Customers couldn't easily understand the science, compare products, or trust the brand.
The existing platform had no subscription logic, poor mobile UX, and no content strategy to educate customers on why ingredient quality, sourcing, and formulation matter. Cart abandonment was high, and repeat purchase rate was low.
Solution
We developed a premium brand identity rooted in science and transparency — a clean, modern visual system with a palette of sage green, warm cream, and deep charcoal that signals wellness without clichés. Typography is clean and authoritative; photography emphasizes ingredient purity and laboratory precision.
The e-commerce platform (WooCommerce) was redesigned for conversion: a guided product finder quiz, transparent ingredient pages with third-party testing certificates, a flexible subscription engine (pause, swap, customize frequency), and a wellness journal with expert-authored content. The design system extends to packaging, email flows, and affiliate assets.
Outcome
Since launch, Life Plus has seen dramatic improvements across every metric. Online revenue more than doubled, driven by a subscription-first model that creates predictable recurring revenue. Customers engage deeply with educational content — average session duration increased 3x, and the product finder quiz has a 42% completion rate.
The brand now commands premium positioning in a crowded market. Retail partners cite the digital experience as a key factor in shelf placement decisions, and the content library drives organic traffic growth month over month.
Feedback
Servorien gave us a digital presence that finally matches the quality of our formulations. Customers trust us before they even try the product — that's the power of design.
