Palms Insurance
Digital Transformation & Brand Refresh for Regional Insurance Provider
About
Palms Insurance Brokers Ltd is an insurance brokerage arranging life assurance and general insurance cover for individuals, families and corporate clients. It positions on tailored policy design, affordable premiums and a fast, low-friction claims process, acting as an intermediary that matches clients to the right coverage rather than underwriting policies itself.
Conversion
+42%Increase in quote requests within the first quarter after launch.
Trust Score
4.8/5Customer satisfaction rating across digital touchpoints.
Programs
Tech stack
WordPress
Bricks
MySQL
PHP
Industry
Website
Palms Insurance set out to rebuild trust and accessibility in an industry often seen as complex and opaque. Their existing digital presence did not reflect the expertise and care they provide. Our job was to create a brand and web experience that feels transparent, professional, and human.
Challenge
The insurance market is crowded and customers often struggle to differentiate providers. Palms Insurance had a strong offline reputation but their digital presence was outdated, difficult to navigate, and failed to communicate their unique value proposition.
They needed a brand that could scale across digital and physical touchpoints, a website that simplified the quote process, and a design system that their internal team could maintain.
Solution
We developed a modern, trust-forward brand identity built around clarity and protection. The visual system uses a refined blue palette, clean typography, and approachable iconography to convey reliability without sterility.
The website was redesigned with a simplified quote flow, clear policy comparisons, and prominent trust signals. A component-based design system ensures consistency and enables the Palms team to manage content independently.
Outcome
Since launch, Palms Insurance has seen a significant uplift in digital engagement and quote conversions. The new brand has been rolled out across all touchpoints — from policy documents to office signage — creating a cohesive experience that reinforces trust at every interaction.
The internal team now manages content through the design system, reducing dependence on external agencies for routine updates.
Feedback
Servorien understood our business and delivered a brand that our customers trust. The new website has transformed how we acquire and serve clients.
